It may seem like a no brainer, but let’s talk turkey. Do you have your phone number, email, or other contact information on your homepage? Don’t rely on just a contact link on your menu for customers to get in touch. Marketing statistics demonstrate that you must provide multiple ways for people to contact you in order to maximize conversions.
Some people prefer picking up a phone to speak with you about their questions. Others will want to simply email-and still other visitors prefer the ease of your contact link. Don’t force them to do one or the other. Transparency-and choice-builds trust for your internet visitors, and that’s the most valuable commodity you can offer any potential customer.